Michelle McDaid has extensive experience in product management and implementation within the gaming industry, having held various roles at Entain and Ladbrokes Coral since January 1995. As Racing Implementation Manager and Product Manager at Entain, responsibilities include overseeing FOBT, Betstation, and Numbers products across Ireland. At Ladbrokes Coral, as a Product Manager, Michelle ensures the success of in-shop products in the Northern Ireland retail estate, managing offerings such as FOBT, Betstation, Virtual Racing, and Lottery. Additional roles include Regional Product Manager for FOBTs and SSBTs and Gaming Machine Coordinator at Eastwood Bookmakers, where Michelle also served as Shop Manager. Michelle McDaid completed a Continuing Professional Development program in Marketplace Management at Technological University Dublin in 2014.
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