Patrick Cunningham

Patrick Cunningham is currently the Head of Customer Profiling at Entain, where they oversee the segmentation of Non-US Sportsbook customers and manage customer activities across multiple labels and territories. Prior to this role, Patrick held various positions, including International Manager and Head of Risk Classification at Stan James, and US Sports Trading Floor Manager at Victor Chandler International. Patrick's extensive experience in the gaming industry includes over a decade at Ladbrokes in roles such as Call Centre Manager and Head of Sportsbook Client Risk. They also hold degrees in Mathematical Statistics and Probability, and Business Administration and Management from The Open University.