Phil Lyon is an accomplished professional with extensive experience in the sports betting industry, currently serving as Head of Commercial Strategy & Planning at Entain since January 2021. Notable achievements include establishing a comprehensive Commercial Strategy & Planning team, leading initiatives to enhance player engagement, and driving significant revenue growth through strategic project management for UK Sportsbooks. Prior roles include Senior Sportsbook Commercial & Product Manager, where Phil delivered key performance indicators and managed trading strategies, and CRM Strategy & Planning Manager at Camelot, focusing on customer conversion and engagement strategies. Phil's career began at Sporting Solutions, progressing through various roles in CRM and marketing communication, supported by a Bachelor of Science in Business with Marketing Management from The University of Salford.
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