Russell Shaw

Head Of Gaming Performance at Entain

Russell Shaw is a seasoned professional in the gaming and casino industry, currently serving as the Head of Gaming Performance at Entain since June 2022, where responsibilities expanded to include P&L ownership for the Austrian, German, and Belgian casino markets. Previous roles at Entain included UK Commercial Manager and Casino Performance Manager, where Russell played a key role in shaping commercial strategies and mentoring performance analysts. Russell's career includes experience as a Gambling/Product Insight Analyst at XCM, delivering consultancy and product analysis for top-tier gaming providers, and as a Gaming/Product Analyst at Sky Betting and Gaming, contributing to projects across various gaming segments and developing bespoke games. Russell possesses strong analytical skills, complemented by a Master of Arts in Social Research and a background in International Business and Accounting from the University of York.

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