Sam Knight is a seasoned Data Solutions Architect currently leading Player Behaviour Analytics at Entain since October 2022. Previously, Sam served as a Digital Analytics Architect at Dyson from May 2017 to October 2022 and as a Business Intelligence Manager at JUST EAT between July 2015 and April 2017. Sam's earlier career includes roles as a Web Analyst at MOO from June 2013 to July 2015 and as a Digital Reporting Manager at Cancer Research UK from March 2012 to June 2013. Sam began the professional journey as a Digital Fundraiser for Médecins Sans Frontières from 2006 to March 2012. An educational background includes a Bachelor's Degree in Psychology from Cardiff University.
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