Simon Kelly

Simon Kelly is an experienced analytics professional with a robust background in safer gambling and analytical consultancy. Currently serving as Head of Safer Gambling Analytics at Entain since March 2022, Simon previously worked as Analytics Manager at the same company. Prior to that, Simon held the position of Head of Analytical Consultancy at TDX Group from February 2017 to March 2022, and served as an Analytical Consultant. Simon’s career also includes roles such as Senior Collections Analyst at DFC Global Corp., Lead Data Analyst at Ikano Insight, and Risk Operations Data Analyst at Capital One, where valuable analytical skills were developed and applied.