Lorena Bentin

Lorena Bentin is the Directora de Mercado B2C at Entel Perú, where they lead marketing initiatives focused on consumer markets. With a solid background in telecommunications marketing, they have held various strategic roles at Telefónica Perú, including Gerente de Marketing Postpago and Jefe de Proyectos y Canales Dirigidos. Lorena began their career as a Practicante de Planeamiento Estratégico at Nextel del Perú and has developed expertise in product launches and service commercialization. They hold a degree in Business Administration and Management from Universidad del Pacífico, completed in 2008.