Eva Franz is the Head of Field & Relationship Marketing for EMEA at EDB, bringing two decades of experience in B2B Technology Marketing within the computer software industry. They began their career at full-service agencies such as BBDO/Proximity and Neo@Ogilvy, managing accounts for notable clients like IBM and SAP. Over the years, Eva has held significant roles at Microsoft, Red Hat, and CloudBees, focusing on multi-channel marketing strategies that drive growth and enhance regional presence. They possess a strong background in lead generation, digital marketing, and strategic campaign management, underscored by a proven ability to lead teams and projects successfully. Eva holds a degree in International Marketing & Management and has also benefited from a Fulbright scholarship for marketing studies.
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