Rob Baker is a seasoned sales professional with extensive experience in the technology and payment security sectors. Currently serving as Sales Director for EMEA at Entersekt since January 2025, Rob previously held roles such as GTM Lead for the Arcot Payment Security Division at Broadcom, specializing in client revenue and collaboration with financial institutions on secure online transaction solutions. Other notable positions include Specialist Software Sales at TransUnion, Senior Account Director at CA Technologies, and Business Development Lead at FICO, where responsibilities spanned new business development, strategic consulting, and client education on compliance and fraud solutions. Rob's career began with RBS, managing strategic development and client relationships in the Asia Pacific region. Rob holds a BSc in Network Computing from the University of Sunderland.
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