Will Haringa

Commercial Lead

Will Haringa is a seasoned professional with extensive experience in leadership and consultancy roles within the tech and startup sectors. Currently serving as the Commercial Lead at Entropeak since May 2025, Will previously consulted for Stealth Mode, focusing on go-to-market strategies and sales communications. As Co-Founder and Co-CEO of CoffeeAI from 2023 to 2024, Will led a pivotal transformation from Segna, establishing a successful AI-powered outreach tool that achieved rapid user growth. Will co-founded Segna, a developer tool aimed at democratizing data engineering, and served as Co-Founder and Chief Business Officer at Zenno Astronautics, overseeing business development and strategic planning for satellite control systems. Will completed education at Y Combinator in 2022 and earned a degree from the University of Auckland in 2019.

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