Kathy Kauffman is a seasoned marketing professional with extensive experience in database marketing, insights, and automation. Currently serving as the Senior Manager for Marketing Insights & Automation at SonicWall Inc. since 2017, Kathy previously held a managerial role at Entrust Datacard, focusing on database marketing strategies that significantly boosted lead generation and sales performance. With a background at Sprint as a Marketing Information and Database Manager and as a Marketing Information Specialist at jcpenney, Kathy has consistently demonstrated expertise in developing targeted marketing initiatives and managing complex data projects. Kathy holds a Bachelor of Business Administration in Marketing from Texas Tech University.
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