Amanda Kaplan

Amanda Kaplan is an experienced marketing professional with a strong focus on customer engagement and loyalty program development. Currently serving as a Customer Marketing Manager at Enumerate since October 2024, Amanda previously held similar roles at Breezeline, where successful initiatives included launching a referral program with a weekly average of 2% referrals. Amanda's experience at QuickPivot included managing diverse accounts and enhancing client marketing strategies, while earlier roles at BJ's Wholesale Club involved significant achievements in membership programs, including launching the "My BJ’s Perks" credit card which converted 200k accounts in six months. A graduate of Dickinson College with a Bachelor's Degree in International Business and Management, Amanda has demonstrated expertise in driving customer retention and engagement across various industries.