Kai Hattendorf is a seasoned strategist in the global trade show and business events industry, having served as the CEO of UFI from 2015 to 2025. During this tenure, Kai led the association through the pandemic, championed the Net Zero Carbon Events initiative, and enhanced advocacy efforts with prestigious institutions like the UN and OECD. Previously, Kai held senior positions at Messe Frankfurt, focusing on corporate strategy, digital development, and communications. With experience spanning two decades, Kai has advised numerous event organizers and venue operators, and earned multiple accolades, including the UFI's Medal of Honour and the PCMA's Business Events Strategist of the Year. Currently, Kai is a strategic advisor for several organizations, including htf consulting, which they founded.
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