Michael Schlueter is an accomplished marketing technology and data analytics professional with extensive experience in the industry. Currently serving as Vice President of Marketing Technology, Data & Analytics at Springer Nature, Michael focuses on implementing advanced analytics to drive data-driven marketing and building an innovative MarTech and AdTech stack. Additionally, Michael is a member of the Board of Advisors at ENVOY and holds advisory roles at Adsquare, where responsibilities include overseeing product development and strategic partnerships. Prior experience includes leadership positions at GfK, where Michael contributed to corporate transformation and innovation strategies. Michael holds a Master of Arts in Media Management from Hanover University of Music, Drama and Media, along with a Bachelor of Arts in the same field.
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