Sheldon Li

Sheldon Li is an experienced professional in user experience design and brand strategy, currently serving as Associate Director of Experience Consulting at EPAM Continuum since February 2019. Prior to this role, Sheldon held positions as Lead Experience Consultant at EPAM - DEP and worked as a freelance UX Designer and Brand Strategist. Notably, Sheldon co-founded intangibly, focusing on design thinking applied to branding while gaining expertise at Leo Burnett as a Strategic Planner and at Landor Associates as a Brand Strategist. Educational credentials include an LLM in Commercial Law from King's College London and an LLB from the University of Nottingham, along with additional studies at the University of Rochester and Hyper Island.