Do Kriek

Do Kriek is a Product Strategist currently working for Epassi, a global leader in corporate wellbeing. With a Bachelor of Science degree from Hogeschool van Amsterdam and extensive experience in design and visual communication, Do has spent over 7 years developing a multidisciplinary approach that blends analytical thinking with creative strategy. Early in their career, Do transitioned from aerospace engineering to focus on user insights and brand emotion, effectively translating abstract ideas into impactful products and experiences. Their client portfolio includes notable names such as Volvo, Mercedes-Benz, and Jägermeister, showcasing their ability to thrive at the intersection of business, design, and user insight.