Rosa LaClare is a seasoned marketing professional with extensive experience in loyalty marketing and communications. Currently serving as Senior Advisor in Loyalty Marketing at EPCOR since April 2023, Rosa previously held senior roles at Fort Edmonton Management Company, including Director of Marketing & Communications and Marketing Communications Manager from April 2018 to January 2023. At the Alberta Motor Association from June 2010 to November 2017, Rosa excelled as Marketing Account Manager, driving member value through various marketing initiatives. Earlier experience includes a ten-year tenure at ATB Financial as Marketing Manager for Card Services and Assistant Product Manager for MasterCard, where strategic marketing plans were developed and executed. Rosa holds a Bachelor of Commerce with a Marketing Major from the University of Alberta and has further education from McMaster University and NAIT.