The Data Science & Engineering team at EPCVIP, Inc. is responsible for analyzing vast amounts of data to optimize lead generation strategies and improve campaign performance in the Financial Services Industry. This includes developing and implementing machine learning models, refining data pipelines, and leveraging big data analytics to enhance the effectiveness of PPC traffic, search engine, display, and email marketing initiatives. Their efforts are pivotal in ensuring EPCVIP's proprietary optimization platform delivers the highest EPCs in the industry, driving high-quality leads and sustainable sales results.