Alec Shobin is an accomplished marketing professional with extensive experience in the gaming industry. Currently serving as Director of Marketing for Fortnite and Mobile Growth at Epic Games since January 2019, Alec has successfully led marketing initiatives focusing on player acquisition and monetization. Prior roles include Senior Marketing Manager at WB Games, overseeing mobile marketing for prominent titles such as Game of Thrones: Conquest and Harry Potter: Wizards Unite, and Global Brand Marketing Manager at Electronic Arts, where Alec directed live services marketing for several popular games. With a foundational background in marketing strategy and business development, Alec has demonstrated a strong ability to execute comprehensive marketing campaigns, optimize user acquisition, and manage significant marketing budgets, contributing to the success of both established franchises and emerging titles throughout a diverse career. Alec's educational background includes a Bachelor of Science in Business Administration from Babson College, among other notable educational experiences.
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