Priya Kumar is a Digital Marketing Analyst at Epicor, bringing over four years of experience in digital marketing and SEO. Utilizing tools like Adobe Analytics and Google Analytics, Priya has developed and executed data-driven web strategies across various industries, including fintech and e-commerce, to enhance organic search traffic and drive lead generation. Priya's expertise encompasses comprehensive SEO strategies, Google Ads and Facebook Ads management, and influencer marketing campaigns, all aimed at optimizing campaign efficiency and increasing ROI. Previously, Priya held positions as a Search Engine Optimization Executive at Thriftizer Solutions LLP and SRM AXIS INTELLECTS, contributing to improvements in web performance and customer engagement. Priya holds an engineering degree in Electronic and Instrumentation from SRM Valliammai Engineering College.
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