Brad Macdonald is an experienced marketing and loyalty expert currently serving as Vice President of Loyalty at Epsilon since July 2015, where responsibility includes the go-to-market strategy for loyalty offerings. Prior to this role, Macdonald held several senior positions including Vice President of Loyalty Consulting and Senior Director of Strategic Consulting at Progrexion, where work focused on database marketing strategies and execution. Additional experience includes leadership roles at Regis Corporation, Carlson Hotels Worldwide, Delta Air Lines, and Northwest Airlines, with a strong emphasis on customer retention, analytics, and program development. Macdonald holds an MBA in Supply Chain Management from Brigham Young University and is currently pursuing a graduate certificate in Marketing Management and Digital Strategy at Harvard Extension School.
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