Frank Popyk

Frank Popyk is the Vice President of Analytics at Epsilon Marketing Services, where they lead the development of marketing analytics and program performance. They specialize in CRM marketing analytics, strategy, and research, focusing on clients in the automotive, sports, and entertainment sectors. Frank previously held positions as VP of Strategic Planning at General Motors R*Works and Manager of Market Research at BBDO Detroit, where they utilized consumer insights to drive marketing strategies. Frank has a B.A. from the University of Michigan - Dearborn and is pursuing an M.A. and Ph.D. at Wayne State University.