Ted Persson

Ted is a Partner at EQT Ventures and is passionate about all things product design, UX, storytelling and branding-related.

Prior to joining EQT Ventures, Ted co-founded a number of successful digital agencies, including Speedway Digital Army (1997), Abel & Baker (1999) and Great Works (2002). Great Works has been part of the North Alliance (NOA), Scandinavia’s leading communications and technology network, since 2014. While at Great Works, Ted also co-founded Our/Vodka, a global vodka made by local people in cities around the world run by Pernod Ricard.

He currently acts as an advisor to a number of creative schools and startups, including Hyper Island and Atsoko International.