Equal Measures was founded by Deano Moncrieffe in 2020 with the mission to support marginalised and underrepresented people within the drinks industry. The initiative aims to help enrich possibilities for those from Black, Asian, and other minority ethnicities, as well as other marginalised groups, such as queer and gender queer persons, those who are neurodivergent, or who face systemic barriers to their progression. The cornerstone of Equal Measures is built on providing access to educational courses (facilitated by Hannah Lanfear, project partner and founder of The Mixing Class) and mentorship opportunities.

Equal Measures partnered with The Drinks Trust in October 2021 to increase its reach and deliver the program to 120 participants in 2022.

Through the Education and Mentorship Project we aim to give participants the tools they need to create and sustain rewarding careers. By challenging existing hiring practices, we hope to build awareness of obstacles faced by marginalised groups, and to collaborate with the drinks and hospitality industries to resolve existing biases.

Equal Measures UK

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