Christopher Bones

Director at Equals Group

Chris has held senior executive positions at major companies including Diageo and Cadbury. He was also Principal/Executive Dean of the Henley Business School from 2004-2010. Chris co-founded Good Growth Ltd (‘Good Growth’), a successful e-commerce consulting business whose clients include Diageo, Kraft Heinz, WH Smith, Pets at Home, ITV, Boohoo, Channel 4, and others. Good Growth has grown into a successful SME powering rapid digitally-fuelled growth in both B2C and B2B businesses across Europe and North America and he brings this experience to the Board in support of Equals’ growth. Chris sold his shares in Good Growth in 2021 and now has a solely non-executive career. He is chair of the Remuneration Committee for Equals PLC. His other roles are that of Chair of the Chartered Institute of Legal Executives and as a Non-Executive Director of The Pipeline, a specialist consultancy and training organisation focusing on the development of women and managers from ethnic minority communities into executive leadership positions in business, public and third sector organisations. He is also a non-executive director of the Glasgow Colleges Regional Board. Chris won the UK’s Management Book of the Year prize in 2012 and was awarded an honorary doctorate from Aberdeen University, from which he holds his undergraduate degree.