Equativ
Jack Edmonds is an accomplished professional in the digital advertising and media sectors, currently serving as VP Partnerships EMEA at Equativ since July 2025, where responsibilities include leading commercial partnerships with media agencies across the region. Prior to this role, Jack was Senior Director of Sales for EMEA at Criteo and The MediaGrid, focusing on advancing SSP and curation platforms for commerce. Jack further honed expertise at LoopMe, where a series of roles culminated in the position of Commercial Director, responsible for trading relationships and ad tech solutions. Earlier positions at Millennial Media and Huntress provided a solid foundation in agency sales and digital consulting. Jack holds a 2:1 degree in Business Management from Bournemouth University.
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Equativ
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Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
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