Muhammad Umer is a Senior Product Manager currently at Equativ, specializing in ML-driven monetization and campaign delivery. Previously, Umer worked at Samsung Ads, where responsibilities included strategic planning and product lifecycle management. Umer has significant experience in product management at Telenor, leading projects that resulted in substantial user growth and transaction increases. Earlier roles include being a Manager of Media Planning and Buying at Starcom MediaVest Group and Co-Founder of ChowKey, demonstrating a robust background in both media and technology. Umer holds a Bachelor's degree in Economics and is pursuing a Master's degree in Integrated Marketing Communications from Northwestern University.
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