Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The
union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.

We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.

Learn more at Equativ.com.


Equativ

This department focuses on analyzing and interpreting data to support decision-making and optimize business processes.

Data Analytics

This department is responsible for managing client relationships, ensuring satisfaction, and driving sales through strategic account oversight.

Account Management

The Sales and Partnerships Team at Equativ is responsible for driving revenue growth and fostering strategic alliances with clients and partners. This team collaborates closely with key accounts to understand their advertising needs, providing tailored solutions that leverage Equativ's innovative technology offerings. By building and maintaining strong relationships, they ensure client satisfaction while also expanding Equativ's market presence across various regions.

Sales and Partnerships Team

This department is responsible for designing, developing, and maintaining software applications and systems.

Software Development

This department focuses on cultivating and managing strategic partnerships to drive demand and sales across various regions.

Demand Partnerships

The Data and Engineering Team at Equativ is responsible for developing and maintaining the technology infrastructure that powers the company's advertising solutions. They leverage advanced data analytics and machine learning to optimize ad performance and ensure data integrity while collaborating closely with other teams to enhance the user experience and provide innovative tools for clients. Their expertise spans software engineering, backend development, and data science, enabling Equativ to deliver cutting-edge, privacy-safe advertising technology at scale.

Data and Engineering Team

This department is responsible for assisting customers with inquiries, resolving issues, and ensuring a positive customer experience through various support channels.

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Other teams

Account Management

Sales and Partnerships Team

Software Development

Demand Partnerships

Data and Engineering Team

Customer Support Services