Cesar Cotillo is a specialist in marketing, innovation, strategy, and new business models with extensive experience across various industries, including Automotive, Chemical, and Construction. They have held prominent roles in leading marketing strategies and business unit startups, notably at BASF and currently at Equinix. Cesar has developed expertise in market intelligence, consumer experience management, and digital strategy, while also providing commercial excellence training to sales and marketing teams. With international experience encompassing projects in Latin America, Germany, and the United States, they are recognized for their impact on organizational structures and profitability.
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