Tricia Atchison

Tricia Atchison is a seasoned marketing professional with extensive experience in channel marketing and partner engagement across various technology companies. At Seagate Technology, Tricia managed 14 National Reseller accounts, developing tailored go-to-market plans. Tricia's tenure at Data Code, Inc. involved designing marketing strategies for reseller accounts and securing editorial opportunities. As Senior Director of Americas Channel Marketing at Veritas Technologies LLC, Tricia led the channel marketing team and fostered partner relationships to drive demand generation. In subsequent roles, including Vice President of Global Partner Marketing at CA Technologies and VP of WW Partner Engagement & Experience at Citrix, Tricia was responsible for global partner marketing strategies and enablement programs. Tricia's academic background includes a BSBA in Business Marketing from the University of Central Florida and a curriculum in Management & Law from the University of Innsbruck. Currently, Tricia serves as VP of Global Partner & Americas Marketing at Equinix.