Michael S.

Michael S. is an experienced social media professional currently serving as the Head of Social Media at Equinox since May 2019, where previous roles included Senior Social Strategist and Community Manager, Social. Prior to Equinox, Michael held positions at DDB as Account Supervisor and Senior Account Executive, and at VaynerMedia as Account Executive, working with major clients like USA Network and SYFY Network. Michael has effectively executed social media campaigns that garnered over 100 million impressions, managed strategic rebranding initiatives, and enhanced brand presence through community management for multiple entertainment brands. Additional experience includes roles at Twitter, The Yankee Candle Company, Seed to Shelf, and The Isenberg Marketing Club, where Michael served as President. Michael holds a Bachelor of Business Administration in Marketing from the Isenberg School of Management at UMass Amherst, with a focus on social media, sustainability, and advertising.