Helping consumer brands scale profitably across Amazon, Walmart, Home Depot, Lowe's, Costco, and Shopify through executive-level strategy, forecasting, pricing, and marketplace leadership.

Equipetail provides Fractional Commerce Leadership built for brands that need experienced guidance with past history of outperforming category averages.

Over the past 20+ years, equipetail leadership has built, scaled, and led consumer product businesses from $5M to $100M+, launched category-leading products, managed P&Ls, negotiated with major retailers, and made the pricing, inventory, and investment decisions that drive profitable growth.

Most brands don't need another agency.

They need experienced leadership.

Equipetail helps founders and leadership teams answer critical questions before significant capital is deployed:

• Which channels should we prioritize?
• Where can we actually win?
• Amazon 1P, 3P, Walmart, Home Depot, Lowe's, Costco, Shopify—or the right mix?
• Will growth be profitable?
• How should we forecast inventory and manage risk?

Services include:

• Fractional VP eCommerce, Commercial Leadership
• Marketplace Growth Strategy
• Amazon (1P & 3P) Seller and Vendor Central expertise
• Walmart Marketplace
• HomeDepot.com & Lowes.com
• Shopify DTC Strategy
• Forecasting & Inventory Planning
• Pricing & Profitability Modeling
• Competitive Intelligence
• Advertising & Promotion Strategy

Why Equipetail?

• $100M+ incremental eCommerce revenue created
• Multiple #1 category-leading Amazon products
• Deep experience across Amazon, Walmart, Home Depot, Lowe's, Costco & DTC
• Executive leadership, not junior account management
• AI-enabled operating systems combined with human judgment and accountability

Industries:

• Tools & Hardware
• Outdoor Power Equipment
• Lawn & Garden
• Home Improvement
• Consumer Durables
• Automotive Accessories

Growth is easy. Profitable growth is hard.

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