Andrea Schultz

Andrea Schultz serves as the Head of Digital Marketing & Brand Strategy at Equitable since March 2021, having previously held multiple senior leadership roles at TIAA from March 2012 to March 2021, including Senior Director for Acquisition, Enrollment & Onboarding Marketing. Schultz's expertise encompasses developing customer-centric marketing strategies, leading digital content and social media initiatives, and transforming B2B2C models into retail financial services. Prior experience includes key positions at Digitas North America and J. Walter Thompson Worldwide, focusing on campaign strategy and creative development for high-profile clients. Schultz holds a degree in Journalism with a focus in Strategic Communications from the University of Wisconsin-Madison and has completed an Executive Development Program at UNC Kenan-Flagler Business School.