Geoffrey Kula

Geoffrey Kula is a seasoned marketing professional with extensive experience in digital marketing and strategy, currently serving as Senior Vice President of Digital Marketing & Strategy at Equitable since January 2022. Prior to this role, Kula held positions including Vice President of Marketing Strategy & Delivery at Eastern Bank, where B2B/B2C strategies were developed to enhance product awareness and customer acquisition. Kula's expertise includes leading marketing initiatives at Mass General Brigham and improving digital marketing efforts at Santander Bank. A transformational leader, Kula also served as Director of Mass.gov for the Commonwealth of Massachusetts, where significant changes in communication strategies were implemented. Kula's career includes contributions at GE and Hewlett Packard Enterprise, demonstrating a solid foundation in managing comprehensive digital campaigns and content development. Kula holds a Bachelor of Science degree in Journalism from Boston University.