Leon Barsoumian

Leon Barsoumian is a seasoned data and marketing analytics professional currently serving as the Head of Data, Analytics and Insights at Equitable since May 2022, where a full analytics transformation achieved a 40% increase in marketing impact. Prior experience includes roles such as SVP of Media and Marketing Analytics and Technology at Marketing Analytics Advisors, where eCommerce revenue rose by 260%, and Senior Vice President, Data & Analysis at Digitas North America, leading a 65-person team that improved media ROI by 23%. Additional significant positions held include SVP of Marketing Analytics & Data Consulting at Havas Media and Associate Director at Digitas, contributing to advanced analytics solutions and team scaling initiatives. Leon Barsoumian holds an MBA in Marketing and Strategy from Babson College and a BSBA in Management Information Systems from Boston University.