Misty Frey

Misty (Markley) Frey is a seasoned marketing professional with extensive experience in employee benefits and product marketing. Currently serving as Director of Employee Benefits Business Marketing at Equitable since June 2025, Misty leads a team that develops integrated marketing strategies to achieve measurable business outcomes. Previously, Misty held the position of Director of Product and Channel Marketing at Protective Life, where successful marketing strategies were implemented post-acquisition. Misty's career includes roles at GREAT-WEST Financial, Jackson, 90octane, The1stMovement, Faction Media, Leopard, McClain Finlon Advertising, and Sterling-Rice Group, highlighting a diverse skill set in business development, project management, and account coordination. Misty earned a Bachelor's degree in Marketing from the University of Colorado Boulder.