Sam Trett

Sam Trett is a seasoned business leader with a diverse background in strategic advisory, marketing consultancy, and brand management. Currently serving as CEO of The British Honey Company since August 2023, Sam is focused on revitalizing the organization and its portfolio of brands. With a wealth of experience as a Strategic Advisor & Marketing Consultant at S J Trett Ltd since May 2019, Sam has supported clients with substantial revenues by enhancing operational efficiency and driving sales growth. Additional roles include membership at Equity Gap, director at Spirited Liquid Assets, and champion of Unpreneurship at UNpreneur®, demonstrating a commitment to entrepreneurship and business development. Sam's prior experience includes significant leadership positions at Halewood Artisanal Spirits, LOCA BEV. LTD, and Lost Orchards Cider, alongside a strong academic foundation with an MBA and a degree in Spanish from The University of Edinburgh.