William Reed is a seasoned performance marketer with nearly 20 years of experience in the field. Currently serving as the Director of Performance Marketing at Equity Trust Company, William previously held senior roles at TrueCar, Inc. and Fathom, where they developed effective digital strategies and managed significant marketing budgets. William's expertise includes launching successful campaigns that have driven substantial revenue growth and customer engagement across various industries. They have a Bachelor of Arts in Mass Communication/Media Studies from Miami University.
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