Equus Computer Systems
Jeff Potter is an experienced marketing professional currently serving as the Marketing Director at Equus Compute Solutions (ECS) since November 2021, where responsibilities include leading marketing strategy, GTM campaigns, and content creation. Previous roles include Senior Manager Marketing Operations at ECS, Digital Marketing Director at JLP Consulting, and Senior Marketing Manager at Be The Match. Potter has a strong background in digital marketing, analytics, and marketing automation, with additional expertise gained from founding Metric LLC and holding various senior positions at Valspar, Altec Lansing, Lutron, and 3M Company. Educational qualifications include an MBA in Marketing from the University of St. Thomas and a BA in History from St. Olaf College.