Ulla Kern

Ulla Kern has extensive experience in customer and user experience within the insurance sector, currently serving as a Referentin at ERGO Group AG since September 2007. Key responsibilities include the design of online sales funnels and content optimized for UX and SEO, conducting user research, analyzing and evaluating insights, and enhancing customer journeys for new product launches. Ulla has a strong background in stakeholder management and agile methodologies, contributing to user-centered interface development and conducting A/B testing for conversion optimizations. Prior roles include positions at KarstadtQuelle Versicherungen and Quelle Versicherungen, focusing on web presence and marketing concepts for customer acquisition. Ulla's educational background includes degrees in business administration with a marketing focus and experience in both print and digital communications.