Anders Kälvemark

Anders Kälvemark is a Strategic Marketing Director with extensive experience in strategy and planning within Ericsson. They have held various leadership roles, including Director of Strategic Marketing and Tactical Marketing Manager, where they developed frameworks for competitive differentiation and implemented strategic marketing plans. Anders has a strong background in analyzing consumer needs and driving customer experience insights, contributing to multiple publications and high-rated presentations. They hold a Master of Science in Industrial and Management Engineering from Luleå University of Technology.