Bobby Wu is a seasoned Sales Operations and Finance professional with extensive experience in strategic planning, FP&A, and business partnering within the technology sector. They currently serve as the Senior Manager of Sales Operations for APAC at Ericsson, having previously held significant roles at Cradlepoint and VMware. With a background in financial analytics and operations from Fortune 500 companies, Bobby is recognized for their strong analytical skills and integrity. They earned a Bachelor’s degree with 1st Class Honours in Applied Accounting from Oxford Brookes University and have pursued further education through the CFA Institute.
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