Dara .

Dara is the Head of Campaigns and Activation for the Americas at Ericsson, where they lead teams in creating and executing integrated, multi-channel marketing campaigns. Previously, Dara held a role in business strategy at Sabre Airline Solutions, focusing on competitive market intelligence and operational efficiency. Dara's earlier experience includes positions as a Senior Marketing Communications Specialist and Digital Marketing Manager at Stonebriar Medical Associates, where they enhanced brand awareness and revenue through strategic marketing initiatives. They started their career at Texans Credit Union as a Private Banking Associate, contributing significantly to sales goals and member services.