Eva Hedfors

Eva Hedfors is an accomplished marketing and communications leader with extensive experience at Ericsson since February 2005, currently serving as the Chief Marketing Officer for Ericsson Americas. Hedfors has held various senior positions, including Vice President roles for both Ericsson Cloud Software and Services and Ericsson Digital Services, and has led the sales practice for Core & Cloud in Ericsson Region North East Asia. Additionally, Hedfors oversaw the ConsumerLab, leveraging over 20 years of insights into consumer behavior and trends in ICT. Prior to Ericsson, Hedfors worked at EHPT as a Customer Satisfaction Manager, where global strategies for customer satisfaction were developed. Hedfors holds a Master’s Degree in Service Management and Marketing from the University of Gothenburg and completed an executive management program at Boston University's Questrom School of Business.