Gunnar Ehrnborg is a Principal Researcher and Chief Statistician at Ericsson Consumer & Industry Lab, possessing over 30 years of experience in statistical analyses and consumer insights. They have specialized in consumer behavior analyses, segmentation, and data mining, contributing to various publications and presentations that inform strategic decisions for Ericsson and its stakeholders. In addition to their role at Ericsson, Gunnar owns a part-time consulting business, Ehrnborg Statistik o Data, where they provide training and data analysis services. Previously, they served as a Senior Methodologist at Statistics Sweden and an Advisor at the Ministry of Finance. Gunnar completed their post-degree studies at Lund University, where they also earned their degree.
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