Jaffar Jassim is a seasoned professional in User Experience Design, currently serving as the User Experience Lead at Ericsson since 2024. Previously, Jaffar held the position of Head of Product Design at Easypaisa Bank Limited and was the Director of UX Research at Telenor Microfinance Bank Limited from 2019 to 2021. Jaffar's experience also includes roles such as Head of Research at Pakistan Microfinance Network and various positions at Citi, the Human Development Foundation Pakistan, and Nielsen. Jaffar earned a Bachelor of Arts in Economics and Social Studies from The University of Manchester in 2008.
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