Laura Moreno is an accomplished entrepreneur and Principal UX Designer leading the Ericsson Design System. They co-founded Pop Up Store Spain, where they directed the design and development of various visual projects from 2014 to 2017. At Ericsson, they have taken on several roles since 2020, including Master UX Designer and Design Lead, where they empower teams and advocate for user-centered design. Laura has a strong foundation in creative and strategic design, bolstered by a Bachelor's in Interior Architecture and two Master's degrees in Graphic/Web UI Design and UX/Digital Products Design.
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