Lauren Hanson is a strategic marketing professional with over 20 years of experience in B2B marketing, specializing in global integrated campaigns, content strategy, and digital marketing. Currently, Lauren serves as a Senior Vertical Marketing Program Manager at Ericsson, focusing on Public Sector and Transportation ABM campaigns. Lauren holds an MBA from San Francisco State University and a BA from UC Berkeley. Previously, Lauren has held positions at notable companies such as GE Digital, Oracle, and Cisco Systems, where they successfully executed numerous high-impact marketing campaigns that significantly influenced pipeline and revenue.
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