Lovisa Persson is a skilled professional in design and experience management, currently serving as Experience Lead at Ericsson since September 2025. Previous experience includes a role as Junior UX Designer at If Insurance where key projects involved app redesign and integration of design systems. Lovisa has held positions such as Graphic Designer and Illustrator at Serenad Hantverksdrycker and Junior Designer at Pennan & Svärdet, focusing on graphic design and product photography. Additionally, Lovisa contributed as a Teaching Assistant at KTH Royal Institute of Technology, supporting an Adobe Creative Suite course. Recent academic work includes a Master Thesis at Knightec on user-centric frameworks for circular economy practices, and a Bachelor Thesis at Villeroy & Boch Gustavsberg AB developing a water-saving module concept. Educational background includes a Master of Science in Industrial Design Engineering from KTH Royal Institute of Technology, pursued from 2018 to 2024.
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