Michael Björn is currently a Research Fellow and Head of the Research Agenda at Ericsson Consumer & Industry Lab, specializing in Extended Reality (XR) and influencing the company's strategy for the next generation internet. They have conducted extensive research on AI ethics, sustainability, and GreenTech while also contributing as an adjunct professor at Lund University and taking on roles in market research throughout their career. With a background as a music journalist and published novelist, Michael nurtures a passion for culture and creativity. Fluent in multiple languages, they share insights on technology's impact on society through various publications and speaking engagements, including TEDx.
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